CAPE TOWN’S REVELLERS DEMAND A SAFE ALTERNATIVE TO DRINKING AND DRIVING

4 April 2013

With Government currently considering reducing the alcohol limit for motorists to zero, South Africans are increasingly demanding a safe and reliable way to enjoy a night out without getting behind the wheel. This is the view of Ayub Baker, General Manager of renowned Cape Town taxi company, Sport and its sister brand, Rikkis London Cabs.

Rikkis has recently partnered with the Urban Brandy Cocktail Route, which presents an opportunity for brandy lovers to experience and enjoy a customised brandy cocktail menu at five different venues around the Mother City. Rikkis is the official transport partner for the initiative, which launched on 7 March. Rikkis has been commissioned to ferry bar hoppers between the five venues which comprise the new Urban Brandy Cocktail Route.

“Over the last 18 months we have seen a significant uptick in demand for transport between bars and nightclubs in Cape Town, indicating that more and more partygoers are cognisant of playing it safe all night on the roads, and are no longer prepared to risk drinking and driving or taking lifts from one venue to another with a friend who has been consuming alcohol,” says Baker.

“The clientele Rikkis is currently transporting on the Urban Brandy Cocktail Route is perfectly in line with this trend. These are smart young people who want to have a great night out and are uncompromising about road safety.”

“As the official transport partner of the route, our job is to ensure route-goers enjoy the experience fully, and also have a safe trip home at the end of the evening,” Baker adds.

Rikkis, founded in 1984, has operated its popular door-to-door London cab service in Cape Town since 2006. Rikkis’ sister company Sport was founded in Cape Town over 24 years ago and today runs a fleet of 40 distinctive red vehicles. Sport and Rikkis promote comfortable, convenient and eco-conscious shared transport and continually strive for the highest levels of safety and service.

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